This week Cecilia Nord, Vice President Floor Care Environmental and Sustainability Affairs shares one of her favorite TED Talks with us as well as her reflections around it.

"Less than 10% of plastic waste is recycled on this planet. This is a sad truth, and one of the most importantfactors behind our ocean waste problem. In Electrolux' work to introduce recycled plastics into our products, we have come across companies that are trying to change this - by solving the problem of catching discarded plastics and turning it back into its original different types. This makes it possible to give discarded plastics another useful life-time in a product, and helps turn plastic waste into a desired raw material. This is the best ,most efficient and quickest way of minimizing the amount of plastics that is not taken care of, and which finds its way to our oceans.

Join me in watching this TED-talk on recycling of plastics. Through innovative technologies such as this one, we can make sure that  going forwards, we take better care of  the STUFF of this planet."

(TED is a non profit platform devoted to Ideas Worth Spreading. It was started in 1984 and has now grown into a true global movement designed to inspire, educate and bring people experiences on a multitude of subjects.)